Archive for December 9, 2009

I’m sure you’re on the same track as me when you think “subscription service”, but I  feel like Apple has other plans for its recent acquisition.

How Lala works. Lala’s Music Mover quickly matches the songs on your computer to Lala’s licensed catalog. Songs you already have and playlists you’ve created are instantly added to your Lala collection for free. The number of songs you can add is unlimited. Lala users have been purchasing the rights to stream their music an unlimited number of times for ten cents per song

As stated above, the idea with Lala is to be able to listen to your music anywhere on the web. Simple sync your home music with Lala and you’re good to go. Whether or not Apple will stick to this business model or not is still unknown, but I wouldn’t hold my breath.

Here is what others think Apple has in mind for Lala:

“The deal makes sense. It seems inevitable that Apple will eventually launch its own cloud-based streaming music service. And that’s exactly what Lala is — an iTunes in the cloud, with some interesting pricing mechanics.” -TechCrunch

“Other music industry insiders are wondering what Apple is buying exactly. Lala’s licenses for streaming music with the major music labels are not transferable to any acquirer.” -NYTimes