What makes you choose Apple? Is it the operating system? Is it their style of product? is it their devotion to excellence in every product? What makes you pick Apple when there are several other choices to choose from?

Why do I buy Apple?

I buy Apple because of the operating system. OS X is the perfect mix of flexibility, reliability, style, and power. Technologies like Grand Central will help optimize the operating system to new hardware by making every part of OS X Multi-Processor aware. From the UNIX core to the UI. Every part of 10.6 will be able to take advantage of multi-core processors and all that they have to offer. It’s scheduled to receive the 64 bit streamline in the near future. This streamlining will also accompany a complete re-write of Finder in the Cocoa language as well as general code optimization and other enhancements.

The second reason I have for buying Apple is because of product design. Laptops made out of aluminum and elegantly simply iMacs are why I buy Apple. The level of thought that goes into every aspect of every Mac makes for an exceptionally pleasing experience regardless of what Mac you are using. They look nice and they feel solid.

Those are my reasons, what are yours?